Effects of Consumers Perceived Value on Purchase Intentions in Personal Care Products
DOI:
https://doi.org/10.32628/IJSRST2513112Abstract
The perceived value of personal care products significantly influences consumers' purchase intentions, as evidenced by various studies. This perceived value encompasses factors such as brand value, emotional benefits, and consumer attitudes towards product quality and envi-ronmental consciousness. The following sections elaborate on these key aspects.
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