Systematic Review of Storytelling Analytics for Strengthening Brand Equity in Global Markets (Uloma Stella Nwabekee, Remilekun Enitan Dosumu, Abraham Ayodeji Abayomi, Oluwademilade Aderemi Agboola, & Jeffrey Chidera Ogeawuchi, Trans.). (2024). International Journal of Scientific Research in Science and Technology, 11(5), 653-679. https://doi.org/10.32628/IJSRST52310374