How Marketing Automation is Transforming Operational Workflows in E-commerce. International Journal of Scientific Research in Science and Technology, [S. l.], v. 11, n. 5, p. 449–452, 2024. Disponível em: https://www.ijsrst.technoscienceacademy.com/index.php/home/article/view/IJSRST24115118. Acesso em: 12 jan. 2026.